Renowned for his bold artistic vision and innovative approach to contemporary art, Matt Roe has made a lasting impression on London's Corinthia Hotel through an extraordinary collaboration that bridges the worlds of fine art and luxury hospitality.

Following his participation in an exclusive exhibition at the Corinthia alongside acclaimed artists Damien Hirst and Gavin Turk, Roe’s creative influence extended beyond the gallery walls and into the hotel’s cocktail menu. Inspired by his distinctive aesthetic, he worked closely with the hotel’s mixology team to develop The Apollo Spritz, a cocktail that captures the vibrancy and energy of his artwork.

Beyond conceptual inspiration, Roe applied his artistic sensibilities to the art direction, graphic design, and branding of the cocktail, even developing custom orange peel branding stamps that became a signature feature of the drink’s presentation. The result? The Apollo Spritz has since become the Corinthia Hotel’s best-selling cocktail, seamlessly blending the worlds of art and luxury experiences.

This collaboration highlights Matt Roe’s ability to push creative boundaries, proving that art isn’t just confined to canvas, it can also be tasted, experienced, and celebrated in unexpected ways.

About Matt Roe - Professional Tattoo Artist Londo