Luxury footwear label NAKED WOLFE, known for the iconic “Spice” platform boots and a cult-like Gen Z status, launches its first retail space on London’s prestigious New Bond Street.

The debut store launch is a testament to the rapid growth of the brand, amassing over 1.2 million followers in the last 5 years. Naked Wolfe is now stocked in globally renowned luxury retailers such as Selfridges, Harrods, Browns, Neiman Marcus and Saks. Its original fashion forward designs have made their way into the most coveted wardrobes, including Billie Eilish, Hailey Bieber, Bella Hadid & Olivia Rodrigo.

Originally based in Hong Kong, the Naked Wolfe concept was developed for 18 months before expanding to offices in Los Angeles & London. Siblings Bronte, Cooper, Cody, and Luke Mance found their love for shoes at an early age from their family white labelling company. Born out of frustration with the lack of representation within youth culture and inflated pricing of the luxury footwear industry, Naked Wolfe challenges all predecessors
in the domain. The brand commits to a slow-fashion strategy, perfecting designs and materials over a 4–6-month period.

Named in last year’s Forbes 30 under 30 list, the four founders remain at the forefront of the business, announcing their first store launch as a result of growing consumer demand. Co-Founder and Creative Director, Bronte Mance states:

"We saw an opportunity to offer a new aesthetic to designer footwear that differed from traditional fashion houses - This retail space marks a huge moment in Naked Wolfe’s history. We are beyond excited to be present on one of the most iconic luxury shopping streets in the world, sitting right next door to some of the world’s leading designer brands."

Having launched with a ‘0’ paid marketing strategy, Naked Wolfe has established itself as a viral sensation, propelling it into a dominant position in the luxury footwear and accessories space. In Spring 2022, the “Lyst” Index named the ‘Spice’ platform boots the hottest fashion product in the world. The title is awarded on products that have generated the most sales, searches and views within the app as well as worldwide social engagement.

The first store concept features a logoed exterior, in the signature Naked Wolfe orange. The AW22 Womenswear and Menswear collections will be on display, alongside the original hero footwear styles. Launching with exclusive-to-store pieces, there will also be never-seen-before new styles available. Naked Wolfe’s debut store opens this week at 163 New Bond Street, Mayfair, W1S 2UQ.

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