Drinks PR

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Dom Perignon
Krug
Moet
Stoli

Luxury Drinks PR & Marketing
With well over a decade of experience, The Lifestyle Agency delivers bespoke Fashion PR and marketing strategies for premium drinks brands. From securing top-tier media coverage to enhancing brand image and reaching exclusive audiences, we help luxury drink labels stand out and stay ahead.

We work closely with in-house teams, brand advocates, and thought leaders to fully understand each client’s culture, values, and vision. Drawing on our digital expertise, event planning capabilities, and industry network, we execute campaigns that deliver measurable, meaningful results.

At every stage—from research to rollout—we uphold the highest standards, treating every project with care, creativity, and dedication.

Expertise in the Drinks Industry
We bring deep industry insight and a passion for innovation to every drinks brand we represent. With a clear understanding of consumer behaviour, digital trends, and evolving tastes, we develop campaigns that make each brand distinctive and desirable.

From craft distilleries to boutique brewers, we’ve helped transform brand reputations, build strong media presence, and drive engagement—always with a tailored strategy rooted in brand identity and growth goals.

PR & Media Relations
Our coveted “Little Black Book” is filled with top-tier drinks media and exclusive influencers. With over 10 years of experience, we’re trusted to secure premium coverage that elevates your brand and positions it at the heart of the luxury drinks market.

Social Media Strategy
We harness the full potential of social media to build awareness, engage your audience, and boost market visibility. Through creative campaigns, paid ads, and standout content, we grow your online presence while maintaining the integrity and exclusivity of your brand.

Influencer Collaborations
From mixologists and sommeliers to niche spirits influencers, we connect you with the right tastemakers to drive reach and credibility. Every collaboration is curated for impact—amplifying your brand through trusted, authentic voices in the drinks space.

Other Services

Content Creation
At The Lifestyle Agency, impactful content begins with understanding your goals. We collaborate with your team, conduct in-depth competitor and audience research, and create tailored content that captures your brand voice, showcases your thought leadership, and drives real business results.

Media Training
We equip clients with the confidence and clarity to communicate in any setting—interviews, speeches, or crisis situations. Our media training helps protect your brand image, ensuring your message is delivered with impact and consistency, even under pressure.

Research & Data
Data is the foundation of our strategy. We thoroughly research your audience and competitors to uncover key insights. This intelligence shapes customised plans designed to meet your objectives and maximise your success in the hospitality sector.

Content Strategy
A smart content strategy builds trust, drives engagement, and supports long-term growth. We deliver integrated, cross-channel strategies that ensure consistency across every platform—helping your brand connect with new customers and retain loyal ones.

Events & Experiences
We create unforgettable hospitality events that reflect the essence of your brand. From exclusive launches to VIP celebrations, we manage every detail with creativity and precision—delivering standout experiences that stay within budget and exceed expectations.

Partnerships & Alliances
With over a decade of industry experience, our “Little Black Book” connects you with key figures and luxury partners across the hospitality sector. We curate exclusive collaborations that strengthen your reputation and expand your brand’s reach.

PPC & Paid Media
Our targeted digital advertising campaigns are built on insight and performance. We study your audience’s online behaviour, craft precision strategies across platforms, and continuously optimise campaigns to ensure maximum reach, ROI, and engagement.

Strategic Brand Consultancy
We go beyond PR to help you shape your brand’s future. From launching new services to entering new markets, we offer expert brand guidance rooted in industry knowledge and real-world insights. We monitor results, adjust strategies, and stay aligned with your evolving goals—ensuring your brand continues to grow and lead in the hospitality space.

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